The world of footwear is currently embracing Formula 1, with brands like PUMA making strides through officially licensed projects in recent years. In a notable shift for 2025, Mercedes-AMG is set to debut their own line of collaborative footwear with adidas, starting with a striking pink Superstar dubbed the “Turbo” this Summer. This is significant given that Formula 1 has enjoyed a unique bond with the sneaker industry since the late ’90s when PUMA crafted specialized shoes for F1 drivers known as the Speedcat. As the sport’s popularity surges, teams are increasingly engaging in exclusive collaborations, and the Mercedes-AMG PETRONAS team—previously linked with Lewis Hamilton—has chosen adidas for their upcoming releases. The initial model in this partnership showcases the iconic Superstar silhouette, adorned in the vibrant PETRONAS “Turbo” pink, complemented by black accents and metallic silver branding. While the release date remains unconfirmed, it is anticipated to hit shelves in Summer 2025, priced at $140. Fans can look forward to more updates as this collaboration unfolds.
