Nike is set to bring back one of its unique designs from the Alpha Project: the Air Max Craze. Initially launched in 1999, this sneaker has been a focal point of Nike’s retro strategy, which has seen the revival of several iconic models like the Air Presto and Air Max Sunder. The Air Max Craze is notable for its unconventional design, featuring a lightweight build without a traditional heel, relying instead on a strap for support. The upcoming ‘Laser Orange’ edition showcases a vibrant upper with University Blue accents, embodying the bold aesthetic typical of early 2000s sneaker culture. Although an official release date is yet to be confirmed, it is expected to hit retailers in April 2025, priced at $170. This release continues Nike’s commitment to bringing back innovative styles from its archives while appealing to both nostalgic fans and new sneaker lovers alike.
