Asics has a rich history in sporting goods, and this month they are collaborating with Amsterdam-based brand Lack of Guidance to release a striking GEL-Quantum 360 sneaker. This design features bold color-blocking in flame orange and black, drawing inspiration from the iconic kit worn by Japan’s national soccer team during the 1998 World Cup held in France. The original kit, celebrated for its unique flame graphics, has become a sought-after piece among fans of both soccer and streetwear.
Lack of Guidance is making their debut in the sneaker realm with this collaboration, showcasing their streetwear roots. The GEL-Quantum 360 model reflects a modern aesthetic with a vibrant flame orange mesh base layered with sleek black overlays and midsoles. Metallic silver accents on the Asics branding and laces add an elegant touch to the dynamic design.
This special release is set to launch on January 31st, 2025, via Lack of Guidance’s online store, followed by a wider release at select Asics retailers starting February 7th, 2025. With the MSRP set at $180, this sneaker is sure to attract fans eager for a blend of heritage sports design and contemporary street style.