London’s Story MFG. is making a comeback in the sneaker world this month with a collaboration with Asics to launch two styles of the GEL-Venture 6 trail shoe. With a design inspired by picnic blankets, these shoes feature gingham prints and matching ribbon laces, setting a fresh direction for trail footwear. The collaboration continues Story mfg.’s focus on sustainability and artistry, emphasizing their manifesto that includes support for the arts and reusing waste. Although they typically shy away from footwear projects, this release marks an exciting venture into the sneaker landscape. The new GEL-Venture 6 will be available at a community quilt-making workshop in London on April 11th and 12th, followed by a wider launch on April 18th. Observers note that this initiative ties back to a project Story began in 2020, showcasing their ongoing commitment to community and craftsmanship.
