Cincinatti boutique UnheardOf is set to release their latest collaboration with adidas, the “Grandma’s Couch 2” Rivalry Lo, on May 10th, 2025. This model follows the success of their initial ‘Grandma’s Couch’ design launched in 2023. Inspired by founder Philip Lipshutz’s childhood memories of his grandmother’s furniture, this new iteration continues the theme with a cream white underlay adorned with floral embroidery, soft pink suede overlays, and accents of green and red stripes complemented by a gum sole. Additionally, it will be presented in luxurious wooden packaging featuring a floral print and a mirror inside the lid. The previous releases, like the “Building Bridges” edition, showcased UnheardOf’s innovative designs, solidifying their reputation for unique sneaker collaborations. Fans eagerly await this final Rivalry release, anticipating that it will sell out quickly given UnheardOf’s exclusive offerings and the nostalgia-driven theme.
