Valentine’s Day is fast approaching, prompting sneaker brands to prepare special releases for the occasion. This year, adidas is introducing a unique version of their classic Ultra Boost 1.0, featuring hearts intricately knit into the upper. As we enter the year, sneaker brands are gearing up for numerous releases associated with various celebrations; January saw Lunar New Year-themed sneakers, while February is highlighted by Valentine’s Day and NBA All-Star Weekend releases. The Ultra Boost 1.0 celebrates its 10th anniversary in 2025, and to mark this milestone, adidas is launching several new versions of the beloved silhouette. The upcoming Valentine’s Day edition showcases a white and red PrimeKnit upper adorned with bright red hearts in the toe box, complemented by red and white rope laces and elegant script on the heel counter instead of the usual block lettering. While the official release details for the “Valentine’s Day” edition have yet to be confirmed by adidas, it is anticipated to drop on February 1st, 2025, for $200. This price note signifies a slight increase from the standard retail price of $180 for the Ultra Boost series. Stay alert for further updates and check out the detailed images of this festive release.
