Reebok, the Boston-based brand known for its basketball legacy, is making waves with its revitalized basketball division. In an unprecedented move, they have appointed legendary basketball players Shaquille O’Neal and Allen Iverson as President and Vice President, respectively, of their on-court banner. But that’s not all – Reebok has also made its first-ever NIL signing, adding LSU center and reigning NCAAW National Champion Angel Reese to their roster.

Reese, who hails from Shaq’s alma mater, shares a special bond with the basketball icon. O’Neal has been mentoring Reese since she transferred to LSU in 2022. Known for her unapologetic grace and charismatic personality, Reese is the perfect choice as Reebok’s first-ever signature wearer.

“I am honored to be working closely with one of my longtime mentors, Shaq, along with a brand that I have admired since I was just a little kid,” Reese said. “It means the world to me that they trust in me to extend their legacy to a new generation.”

Reese’s signing signifies Reebok’s commitment to promoting and spotlighting more female athletes in the basketball ecosystem. To announce this game-changing partnership, a billboard featuring Reese has already made its debut in Times Square.

“When it came to my first appointment in this role, it had to be the GOAT. There is no one making a bigger impact on the game right now than Angel Reese,” exclaimed Shaquille O’Neal. “Angel is shaking up the space, just like Reebok has done all along. I’m proud to welcome Angel into the Reebok family and can’t wait to see how she will bring the brand’s legacy to the next generation.”

Reebok has big plans for its return to the basketball scene. Over the next few years, they will introduce a new lineup of performance models and cutting-edge technologies. As part of this journey, Reese is collaborating with the brand to create her own capsule collection, set to release in Fall/Winter 2024. In the meantime, the ESPYS 2023 Best Breakthrough Athlete will continue to influence Reebok’s upcoming assortment of innovative designs.

The partnership between Reese and Reebok is undoubtedly a game-changer in the sneaker world. With Reese’s talent and Reebok’s legacy, this collaboration is poised to leave a lasting impression. Stay tuned for the exciting things to come from this dynamic duo.

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