In a twist of fate that caught everyone off guard, it seems that the unstoppable duo of Beyoncé and adidas is still going strong. Despite rumors floating around earlier this year about their partnership coming to an end due to creative discrepancies, adidas has surprised us all by announcing the arrival of the “IVY PARK NOIR” collection, proving that this power couple is still in the game.
Back in 2018, Beyoncé teamed up with the German sportswear giant as a brand ambassador, and together they breathed new life into the IVY PARK athleisure brand in early 2020. Since then, sneakerheads worldwide have been captivated by the brand’s distinctive themes such as “Park Trail,” “IVYTOPIA,” and “HEART OF IVY.” And now, the latest drop, the “NOIR” collection, pushes the boundaries even further and demands our attention.
The “IVY PARK NOIR” lineup is a force to be reckoned with, consisting of an astonishing 40 remarkable pieces. From the reversible latex bucket hat to the eye-catching shiny tights, the collection has it all. And of course, we can’t overlook the sneakers. This range boasts the stylish Ozweego Knitted, the fierce Savage X Trainers, and the effortlessly sleek Supersleek Long Boots. The sneaker designs feature a flawlessly clean “Cream White/Cloud White” finish, while its taller counterpart takes on a more understated “Core Black” look. According to the product pages, these designs aim to celebrate movement and embrace the power, freedom, and uniqueness of the human form, all while looking fabulous.
While the exact financial details of the IVY PARK x adidas collaboration remain a mystery, reports earlier this year hinted at a substantial decline in revenue from the partnership in 2022. Nevertheless, adidas has been keeping busy with exciting collaborations with the likes of Wales Bonner and Bad Bunny, not to mention their revamp of the iconic adidas Originals line. However, it seems that all is well between these two heavyweights, as adidas’ social media channels are currently buzzing with promotions for the latest IVY PARK drop.
Now, fellow sneaker enthusiasts, take a moment to marvel at the sheer beauty of the footwear showcased below. And if you find yourself falling in love (which we know you will), waste no time and head over to adidas.com/ivypark to secure your favorite styles. Prices for these kicks range from $130 to $250 USD, so make sure your sneaker game is on point without breaking the bank. Happy shopping!