Montreal’s very own JJJJound design studio has just given sneakerheads a taste of their latest project: a collaboration with New Balance on the iconic 2002R model. It’s been a hot minute since JJJJound joined forces with the Boston-based brand, with their last collab hitting the streets in February. But don’t sleep on these guys, they’ve been grinding away on a ton of projects, from fresh kicks to dope apparel and accessories, all serving up that minimalistic aesthetic we’ve come to love.
But let’s talk about what sneakerheads have really been waiting for: the return of JJJJound to the New Balance Running heritage catalog. Well, the wait is finally over, my friends, because JJJJound has blessed us with a sneak peek of the upcoming NB 2002R.
This collaboration is all about merging the worlds of running and lifestyle sneaks into one jaw-dropping package. Get ready to have your mind blown by an array of captivating blue hues, as this sneaker flaunts a luxurious combo of suede, leather, and mesh on its upper. And let’s not forget the audacious “JJJJound” branding boldly stamped on the top of the tongue.
But wait, there’s more! JJJJound has taken it to the next level by decking out this beauty with the sole unit from the New Balance 860v2, perfectly aligning with the color palette of the upper. It’s a departure from their usual understated finishes, injecting a breath of fresh air into the JJJJound x New Balance lineup.
If you’re already feeling that anticipatory tingling, get ready for a limited edition frenzy. JJJJound’s New Balance collab on the NB 2002R is set to drop exclusively on newbalance.com and jjjjound.com before the year is up. So mark your calendars, fam, because this is undoubtedly one of the most hyped releases of the year.
And in other big news for the sneaker world, the beloved New Balance 990v4 in “Black/Silver” is making a triumphant return on October 3rd. New Balance enthusiasts, it’s time to celebrate! The stars have aligned, and an exhilarating lineup of releases is on its way.
For an exclusive behind-the-scenes peek and updates from JJJJound, make sure you follow their Instagram account. And whatever you do, don’t miss the drool-worthy photo gallery showcasing the JJJJound x New Balance collaboration. Get ready to level up your sneaker game with this legendary partnership.