Prepare to be blown away by the astonishing ascent of 19-year-old tennis prodigy Coco Gauff, who has solidified her status as one of America’s most promising stars by clinching the U.S. Open title. And guess what? Gauff has joined forces with powerhouse brand New Balance to unveil a mind-boggling marketing campaign that celebrates her exceptional talent. As we approach Halloween, New Balance fearlessly ventures into the realm of “Spooky Season” with the release of Gauff’s inaugural signature training shoe.

The debut colorway, revealed in the wake of Gauff’s historic triumph in New York, flawlessly captures the eerie essence of trick-or-treating. This Halloween-inspired design embraces Gauff’s adoration for the holiday, showcasing a spine-chilling blend of jet-black and vibrant purple. The darkness engulfs the majority of the shoe’s upper, while the textured mudguard and plush inner lining receive a luxurious infusion of violet. Subtle hints of purple adorn the topmost eyelets, the trim of the heel’s iconic “N” logo, and the cream-white laces’ tips. And if that doesn’t enchant you enough, a speckled pattern on the midsole adds an extra touch of enigma to this hauntingly beautiful silhouette.

The anticipation is palpable as we eagerly await Gauff’s upcoming performance at the WTA Finals, where she will showcase her unrivaled tennis prowess. Make sure to mark your calendars for October 6th, as that’s when the New Balance Coco CG1 “Spooky Season” will make its grand entrance, retailing at $170. In the meantime, feast your eyes on the mesmerizing imagery of this spine-tingling sneaker below.

And now, let’s divert our attention to an entirely unrelated treat for you, the SB Dunk Low “Valentine’s Day,” which has recently taken the sneaker world by storm with a tantalizing first-look teaser. Stay tuned for more updates on this romantically inclined kick.

[image source: Sneaker News]