The New Balance 990v4: A Running Sneaker Revolution

Ladies and gentlemen, prepare yourselves for a captivating tale of sneaker transformation. The New Balance 990v4, a modernized interpretation of 1980s performance running sneaker design, has emerged as a cultural icon in a mere seven years. This extraordinary silhouette has successfully bridged the gap between savvy connoisseurs and mainstream consumers, bringing newfound attention to the illustrious Boston-based brand.

Under the guidance of Teddy Santis, who took the helm in April 2021, New Balance’s Made in USA platform has undergone a remarkable overhaul. The result? A carefully curated collection of silhouettes that are launched in limited quantities and new styles. As the fall season kicks into gear, we are delighted to announce the triumphant return of the NB 990v4 in its classic “Black/Silver” color scheme. This pair, originally released in early 2017, evokes a sense of nostalgia fused with contemporary flair.

The upper of the 990v4 is a harmonious marriage of pigskin suede and mesh, creating a visually striking composition. A pitch-dark tone dominates the majority of the upper’s components, exuding an air of mystery and sophistication. However, it is the shimmering grey accents that steal the show, adorning the iconic “N” logos, upper eyelets, and reflective panels on the toe box and spine. These subtle yet striking details pay homage to the rich heritage of New Balance.

In terms of performance, the 990v4 stays true to its roots with the inclusion of ENCAP midsole cushioning. This technology ensures optimal comfort and support, echoing the original New Balance 990’s legacy. However, the shoe also embraces modernity with its Ndurance traction, injecting a touch of contemporary innovation into the timeless “Black/Silver” option.

Now, let us indulge ourselves in the official images of this magnificent creation, available exclusively on starting Tuesday, October 3rd. Brace yourselves, for the Made in USA masterpiece comes with a price tag of $185 USD.

For those who seek further delights from the realm of the “N” branding, we recommend exploring the New Balance 9060. This sibling of the 990v4 is sure to captivate sneaker enthusiasts with its unique charm and style.

Where to Buy:

In the midst of your excitement, do not forget to follow @kicksfinder on Twitter for live updates during the release date.

New Balance 990v4 Made In USA

Release Date: October 3rd, 2023 (Tuesday)
Color: N/A
Mens: $185
Style Code: U990BL4

Retailers in North America will offer this coveted silhouette on October 3rd, 2023 (Tuesday).

Ladies and gentlemen, feast your eyes upon the visual marvel of the New Balance 990v4. The accompanying photographs offer a glimpse into the seductive allure of this sneaker prodigy. Let us revel in its splendor as we await its impending release.

Photos via New Balance

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