In a celebration of both Mexican culture and sneaker style, adidas Mexico has once again fused their iconic designs with cultural heritage. To honor Día de Muertos, the Mexican team has unveiled three exquisite styles – Samba, Gazelle, and Campus 00s – that pay tribute to this beloved holiday. Prepare to be captivated by the vibrant orange color, reminiscent of the native cempasúchil flower which holds deep significance in Day of the Dead festivities. These sneakers also boast remarkable stitching, mirroring the intricate patterns found on decorative tapetes and papel picado, traditionally seen on commemorative altars. Crafted with the utmost care and using high-quality leather and suede, the Día de Muertos adidas collection adds a touch of sophistication to this festive lineup.
While the collection currently remains exclusive to adidas Mexico, the spirit of this November 1st holiday is felt throughout the Spanish-speaking world. Día de Muertos is a time for people to honor and remember their loved ones who have passed away by setting up ofrendas, or altars, adorned with their favorite items. With the “Day of the Dead” series, adidas allows wearers to quite-literally walk through life carrying the memory of their ancestors, with their spirits guiding each step along the way.
You can now feast your eyes upon the official photography of the stunning Día de Muertos collection below. The adidas Originals trio is available for purchase exclusively through adidas.mx and adidas Originals stores in Mexico. Unfortunately, there is no news of a wider global release at the moment. Prices for these remarkable sneakers range from $2,100 MXN to $2,200 MXN (approximately $118 USD – $123 USD).
In other exciting sneaker news, mark your calendars for the highly anticipated global release of the Bad Bunny x adidas Response CL “Paso Fino” on October 28th.
[Gallery Images of the Collection]
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[More Images of the adidas Campus 00s Día de Muertos Collection]
[More Images of the adidas Gazelle Día de Muertos Collection]