In a stunning fashion, 19-year-old Coco Gauff has solidified her place as one of America’s brightest tennis stars by winning the U.S. Open. Riding high on this victory, Gauff has joined forces with New Balance to launch an extravagant marketing campaign centered around her exceptional talent. As the sneaker community prepares for Halloween, New Balance is diving headfirst into the “Spooky Season” with Gauff’s very first signature training shoe.

The first colorway unveiled since her historic triumph in New York perfectly captures the eerie atmosphere of trick-or-treating. Embracing Gauff’s beloved holiday, the Halloween-themed design showcases a haunting combination of jet-black and vibrant purple. The all-encompassing darkness engulfs the majority of the shoe’s upper, while the textured mudguard and plush inner lining receive a luscious violet infusion. Further traces of purple adorn the topmost eyelets, the heel’s “N” logo trim, and the cream-white laces’ tips. To add an extra touch of allure, a speckled pattern graces the midsole, adding a sprinkle of mystery to this hauntingly beautiful silhouette.

Anticipation is building for Gauff to showcase her prowess on the tennis court during the forthcoming WTA Finals. Set to release on October 6th, the New Balance Coco CG1 “Spooky Season” will be available for $170. While we eagerly await its arrival, feast your eyes on the detailed imagery of this spine-tingling sneaker below.

In unrelated news, the SB Dunk Low “Valentine’s Day” has recently made its debut in an eye-catching first-look glimpse. Stay tuned for more on this romantic kick.

[image source: Sneaker News]