Jaden Smith, the enigmatic multi-talented artist, has reemerged from his creative hibernation with a laser focus on his clothing and lifestyle brand, MSFTSrep. And let me tell you, he’s making waves in the sneaker world with his upcoming collaboration with New Balance: the highly anticipated MSFTSrep 0.01.
The big debut of this sneaker sensation happened during Smith’s electrifying guest performance at Coachella in April. Let’s take a moment to appreciate the genius behind this unreleased model. It draws inspiration from the iconic New Balance 550, a low-top basketball shoe that took the world by storm back in 1989 and made a smashing comeback last year. But don’t think for a second that Smith’s previous collaboration, the chunky Vision Racer, didn’t turn heads from 2020 to 2021. Oh no, my friends. The MSFTSrep 0.01 takes a different path, flaunting a sleeker silhouette while still rocking a segmented sole unit. It’s all about evolution, baby.
Now, neither Smith nor New Balance have spilled the beans on the specific details of this retro-futuristic beauty. But one thing is crystal clear: sustainability is the name of the game for Smith’s future projects. MSFTSrep has shifted into the realm of sustainable luxury, and it’s no different with this collaboration. Smith and New Balance are doing their part to save the planet by using recycled materials. Kudos to them!
Design-wise, get ready to be transported back to the rad court footwear of the 1980s. The leather upper of the MSFTSrep 0.01 pays homage to that era, but they’ve thrown in some clever twists. The iconic “N” logo of New Balance is replaced with “NB” branding on the lateral side, and you’ll find “msftsrep” proudly displayed on the medial profile. But the branding party doesn’t stop there. The tongue label and spine also received a fresh makeover, cementing Smith and his clothing line as an essential collaborator for New Balance.
Let’s talk about that sole unit. It’s chunky, it’s vintage, it’s everything the sneaker world loves. With an aged yellowed outsole, the MSFTSrep 0.01 is giving us major nostalgia vibes. And you know what? We’re here for it. But be prepared, because FuelCell and Ndurance technology won’t be joining the party this time around. Smith is taking us on a trip down memory lane, and we don’t need all that fancy tech to enjoy the ride.
As for when and where you can grab a pair of these bad boys, details are still under wraps for the US release on newbalance.com. But don’t fret. Overseas retailers have already set the wheels in motion, building up anticipation among sneaker enthusiasts worldwide. Brace yourselves, folks. The MSFTSrep 0.01 is on its way, and it’s about to shake up the sneaker game like nothing else.
And hey, while we’re on the topic of exciting sneaker news, don’t forget to check out the mind-blowing Action Bronson x New Balance 1906R collaboration. Trust me, your sneaker collection will thank you.
Photos via New Balance