Step aside, Samba, because there’s a new sneaker in town stealing the limelight. While we can’t deny that the adidas Samba deserves all the attention it’s getting, let’s not forget about another unsung hero in adidas’ lineup: the adidas Campus 00s.
Sure, the Campus 00s made its debut in September 2022, but its design roots go way back to the 1970s. Originally known as the adidas Tournament, this low-top basketball shoe was a game-changer for college and high school athletes. It shook up the sneaker world with its innovative use of suede, providing a lighter alternative to the popular leather kicks of the time without sacrificing performance. The iconic 3-Stripes branding on the sides and spine overlay helped the adidas Campus make its mark on and off the court. It even caught the attention of hip-hop artists, with the Beastie Boys among the trendsetters rocking this sneaker as part of their signature style. And over in Tokyo’s Ura-Harajuku district, the adidas Campus developed a loyal following, standing shoulder to shoulder with the iconic Superstar championed by Run-D.M.C.
Fast forward to today, and the adidas Campus 00s has evolved, seamlessly blending heritage with modern technology. One standout version was the 1999’s Campus Supreme, taking the performance design to new, chunky heights. While it may not have gained much traction in Western markets, sneaker enthusiasts in Japan fully embraced its retro-futurist vibes. Now, the adidas Campus 00s carries the same DNA as its “Supreme” predecessor, boasting exaggerated proportions that perfectly capture the Y2K aesthetic that has taken the world by storm. It’s safe to say that this silhouette played a crucial role in the resurgence of bulky sneakers, mesh runners, and even football jerseys.
But adidas isn’t one to shy away from paying homage to its sources of inspiration for the Campus 00s. In fact, the product description proudly states that these are “skate-inspired Campus shoes that celebrate iconic materials.” The reimagined model brings suede back into the limelight, but with a twist. The soft material now covers a more bulbous upper, channeling the old-school chunkiness that was so prevalent in skate shoes during the ’90s and early ’00s. Not only does it pay tribute to the past, but it also perfectly complements the baggy tops and bottoms dominating streetwear styles today.
Now, where does the adidas Samba fit into all of this? While the Samba and the Campus 00s may share a family tree, they offer distinct styles that cater to different tastes. The Samba is known for its timeless appeal, but the Campus 00s brings a more edgy vibe with its chunkier silhouette, thicker midsole, and enhanced arch support. It’s a refreshing alternative that offers both familiarity and a touch of attitude.
If the adidas Campus 00s has caught your eye, you’re in luck. There’s a wide range of styles available, all waiting for you at adidas.com/campus00s. And with a reasonable price tag of $110 USD, these sneakers offer incredible value for your sneaker collection. You’ll even find special editions and collaborations retailing for just $120 USD.
So let’s not allow the Samba frenzy to overshadow the greatness of the adidas Campus 00s. It’s time to give credit where credit is due and inject some Y2K flair into your sneaker collection. Trust us, your feet will thank you.
[All images via adidas]