Nike continues its stranglehold over the NBA with the recent announcement of its signing of the highly anticipated 2023 Draft Class. At the forefront of this impressive lineup is the extraordinary talent of Victor Wembanyma, a player who has already shown himself to be a force to be reckoned with. With this latest acquisition, Nike reaffirms its reputation for securing promising rookie talent, as they welcome a whopping 13 draftees into their ranks.
Since becoming the official apparel sponsor of the league in 2017, Nike has indisputably dominated the NBA landscape, with approximately 70 percent of players choosing to sport The Swoosh. And this year, Nike has once again demonstrated their prowess by signing an astonishing 14 players, building upon last year’s count of eight signees. The newest members of the Nike squad encompass an array of diverse talents, including the likes of Anthony Black, Kobe Brown, Bilal Coulibaly, Keyonte George, Jordan Hawkins, Dereck Lively II, Olivier-Maxence Prosper, and the second overall pick, Brandon Miller. And let’s not forget the daunting presence of Amen and Ausar Thompson, Julian Strawther, and Cason Wallace, who complete this formidable lineup.
While Wembanyma undoubtedly leads the pack as the number one pick and a proud GT Squad ambassador, Nike’s cutting-edge basketball collection, his fellow rookies will undoubtedly bring their own distinctive playing styles and on-court needs. Anticipate the GT Series, led by the fabulous Nike GT Run sneakers, to grace the hardwood with their versatility. These kicks are specifically designed to accommodate a wide range of player archetypes, allowing rookies like Miller to exhibit their skills while paying homage to the legendary basketball icon, Kobe Bryant, through his iconic Protro line.
But that’s not all the exciting sneaker news coming out of the Nike camp. We were recently treated to a glimpse of the breathtaking Jordan 38 Low “Sail/Pink” sneakers. With their sleek and captivating color scheme, these upcoming releases are sure to captivate the attention and imagination of sneaker enthusiasts far and wide.
As the NBA season tips off, Nike continues to reign supreme in the sportswear industry. And as the 2023 Draft Class embarks on their professional journeys, they can rest assured knowing they are in the expert hands of the Beaverton brand. The future of sneaker culture has never looked brighter, and Nike is confidently leading the way to greatness.