Nike, the undisputed champion of the sneaker game, continues to stay ahead of the pack with their latest move. In a bold attempt to revive the dwindling interest in sneakers, the brand dropped not one, not two, but a mind-blowing 40 never-before-seen kicks. And get this, they’ve already mapped out their game plan from Holiday 2023 all the way to early 2025. Talk about planning ahead!

But hold on to your hypebeast hats, because Nike isn’t stopping there. Today, they’re bringing back some of the most sought-after Nike SB releases of the year through their exclusive SNKRS Dunk Reserve program. It’s like Christmas has come early for sneakerheads who missed out on these iconic collaborations the first time around.

If you’ve ever shed a tear over a missed opportunity to cop a pair of kicks, fear not, my fellow sneaker enthusiasts. The SNKRS Reserve program, accessible only to the chosen ones who possess the SNKRS app, has always been the holy grail for those seeking redemption. And this time, Nike has turned up the heat by shining its illustrious spotlight on the revered Dunks from the entire SB family. Yes, you heard that right.

Get ready to lose your mind, because heavy hitters like HUF, Run The Jewels, and Yuto Horigome are making a triumphant return. Brace yourselves for the imminent restock mayhem, as we anticipate a lineup that includes the HUF x Nike SB Dunk Low, the Nike SB Dunk Low “90s Backpack,” the Run The Jewels x Nike SB Dunk Low and Dunk High, the Nike SB Dunk Low “Sandy Bodecker,” the Yuto Horigome x Nike SB Dunk Low, and last but not least, the Nike SB Dunk Low “Orange/Emerald Rise.” Can you handle it?

So, set your alarms and circle the date on your sneakerhead calendar, because the highly-anticipated SNKRS Dunk Reserve is dropping today at 1PM EST. This is your chance to finally cop those grails you’ve been dreaming about, so don’t sleep on it. Trust me, fellow sneakerheads, it’s time to awaken the shopping beast within and prepare to secure these coveted kicks.