George Russell, one of the most fashionable drivers in Formula 1, is at the center of an exciting new collaboration between adidas and the Mercedes-AMG PETRONAS Formula 1 Team. This partnership marks a significant step for adidas into the motorsport arena. Russell emphasizes that fashion plays a crucial role in his confidence and performance, stating, “When you’re confident in what you’re wearing, it sets the tone for the day.” The collaboration highlights the launch of the new footwear silhouette, adidas Feroza, alongside the revival of the adi Racer sneaker.
In addition to aesthetics, Russell points out the shared values of precision, perfection, and innovation between adidas and Mercedes, which he believes enhances both brands’ aspirations. Further enhancing the partnership, adidas provides high-performance gear not only for drivers but the entire team, including advanced technologies like AEROREADY for heat management. This commitment ensures that all team members, whether on the track or behind the scenes, have optimal equipment to perform their best.
Looking ahead, Russell hints at a potential George Russell x adidas Motorsport collection as discussions are underway. The debut collection includes three apparel ranges: “DNA,” “Premium Sweat,” and “Tonal.” He expresses excitement about the possibilities and projects on the horizon, underscoring how this partnership could redefine his style and the apparel offerings in motorsport.
