Kimi Antonelli is kicking off his rookie season with a thrilling partnership between adidas and the Mercedes-AMG PETRONAS Formula 1 Team. As he steps into the spotlight, Antonelli acknowledges this collaboration as not only an amazing opportunity but a significant evolution in motorsport apparel. ‘It’s a great partnership,’ he remarks, ‘adidas is merging their extensive technology from various sports into motorsports, significantly enhancing what drivers and teams can achieve.’ Given that Antonelli’s background includes playing football, this partnership resonates deeply with him as he recalls the prominence of adidas in that sport too.
During his training journey, he visited adidas’s headquarters in Herzogenaurach, where he tested advanced gear designed for performance enhancement, showcasing how the partnership promises benefits both on and off the track. He mentioned the importance of having appropriate footwear for training, as adidas has provided him with various models tailored for different activities. The collection features innovative sneakers like the adidas Feroza and adi Racer, emphasizing their commitment to combining style and functionality.
As Antonelli prepares for the upcoming Australian Grand Prix, he expresses excitement not only for racing but also hopes to meet fellow adidas athlete Anthony Edwards, indicating the camaraderie within the brand. This partnership marks a new chapter that blends the worlds of motorsport and athletic footwear, pushing boundaries and setting trends.
