The adidas Ultra Boost is celebrating its ten-year anniversary in 2025, a milestone that marks a decade since the shoe’s revolutionary introduction to the running and sneaker markets. Originally launched in 2015, the Ultra Boost quickly became synonymous with performance and style, largely attributed to its pioneering use of Boost technology—a cushioning foam developed by adidas that provides exceptional comfort and energy return. As part of its anniversary celebration, adidas is reintroducing the original colorway of the Ultra Boost that made waves in the sneaker community, particularly when worn by cultural icons like Kanye West.
The upcoming release features the classic black upper complemented by a striking purple heel counter and golden branding, a design that has become iconic among sneaker enthusiasts. This nostalgic color scheme is set to drop on February 11, 2025, and will be available through adidas and select retailers. The last time this popular colorway graced store shelves was in 2020, during the successful re-launch of the Ultra Boost 1.0, which received overwhelming support from fans.
With its MSRP expected to be $180, this release continues the trend of commemorating significant milestones in sneaker history, celebrating not just the shoes themselves but also the culture surrounding them. Keep an eye on JustFreshKicks for further news and updates leading up to this highly anticipated release.
