Adidas recently launched a multi-year partnership with the Mercedes-AMG PETRONAS Formula One Team. This partnership marks adidas’s entry into motorsport, aiming to create a comprehensive range of apparel, footwear, and accessories for the team and its drivers, George Russell and Kimi Antonelli. With the growing popularity of Formula One, which has attracted over 1.55 billion views globally, the collaboration emphasizes both speed and performance. The new collection includes 18 footwear options inspired by team colors, featuring models like the adi Racer High and Low, SL 72 RS, and Feroza. Notably, the adi Racer sneaker, which originated in the early 2000s, has been relaunched without Goodyear branding, this time featuring the Trefoil logo and a specialized Velcro lace strap. Furthermore, the apparel is designed to cater specifically to the physical demands of the race environment, ensuring comfort and efficiency for all team members. This collaboration comes as Kimi Antonelli gears up for his rookie season in 2025, illustrating adidas’s commitment to integration within the sport. As they position themselves among the elite teams of Formula One, adidas aims to redefine what fans can expect from motorsport-inspired fashion in the years to come.
