Jordan Brand is reintroducing the iconic Air Jordan 12 “French Blue” in Fall 2025. This non-OG colorway originally debuted in 2004, becoming a fan favorite for its unique design that strayed from traditional red, black, and white schemes associated with Michael Jordan. The distinctive French Blue hue with subtle red accents made it a standout both on and off the court. Designed by Tinker Hatfield, the sneaker’s aesthetics draw inspiration from Japanese rising sun motifs and women’s high heels. Its legacy was further solidified when Kobe Bryant wore them during his 2003 sneaker free agency, bringing significant media attention.
The last release of the Air Jordan 12 “French Blue” was in 2016, where it sold out rapidly, showcasing its timeless appeal. The upcoming release will honor the original design, maintaining the white, blue, and red color palette that established this sneaker as a classic.
Set to release on August 16th, 2025, the Air Jordan 12 “French Blue” will be available through Nike’s SNKRS app and select Jordan retailers, priced at $200. As anticipation builds, this retro release is expected to attract both new collectors and longtime fans eager to add this piece of sneaker history to their collections.
