Jordan Brand continues to entice sneaker enthusiasts with the anticipated release of the Air Jordan 3 ‘Seoul 2.0’, a modern reimagining of the beloved ‘Seoul’ design from 2018. Initially crafted for the 1988 Olympic Games in South Korea, the original shoe gained a cult following due to its exclusive availability. The new version introduces subtle updates to its original design, including a shift from elephant print to a warmer grey suede, while retaining the classic white leather upper and royal blue accents. The midsole is now aged, offering a vintage aesthetic that resonates with trends seen over the past few years. Expected to hit the shelves on May 15, 2025, at a price point of $200, this release marks a significant moment for fans awaiting broader access to a shoe that has previously been hard to acquire. Recent sightings of BTS star J-Hope sporting the pair have only heightened excitement, showcasing the relevance and cultural significance of the Air Jordan 3 in today’s sneaker landscape.
