Jordan Brand is set to launch the highly anticipated Air Jordan 3 “Seoul 2.0” on May 17, 2025. This release honors the original design created in 2018 for the 1988 Olympic Games in Seoul, South Korea. The 2.0 version features updated aesthetics, including a white leather upper complemented by royal blue coloring and red inner lining. A significant change is the transition from elephant print to a softer suede in a warmer grey, while the midsole will sport an aged yellow look, enhancing its vintage appeal. Fans of the previous model will recall its exclusive releases; the original was initially available only in Korea and later expanded to select Asian markets in women’s sizes until 2020. The return of the Seoul theme hopes to attract broader audiences with a more accessible release strategy this time around. Additionally, this model’s release coincides with significant cultural moments, like recent sightings of BTS member J-Hope wearing the shoe, further igniting excitement among sneaker enthusiasts.
