Jordan Brand continues to update and re-release retros of their classic sneakers, and the Air Jordan 3 ‘Seoul 2.0’ is one of the most anticipated releases for 2025. Originally launched in 2018, this sneaker was designed to commemorate the 1988 Olympic Games, featuring a predominantly white leather upper with royal blue accents and red detailing. The original version was exclusively available in Korea before a limited Asia-wide release in women’s sizing. With the ‘Seoul 2.0’, Jordan looks to offer a more universally accessible version. Notable changes include the updated elephant print panels replaced with a suede material in a warmer grey tone, giving the shoe a modern twist while maintaining the essence of the original. Adding to its vintage aesthetic, the midsole has been aged to an off-white look, paired with a cement grey outsole. As sneaker culture evolves, retro designs like these remain popular, and the return of the ‘Seoul 2.0’ is sure to excite fans. After recent sightings of BTS star J-Hope wearing the sneakers, awareness and anticipation are on the rise leading up to its scheduled release on May 17, 2025.
