Kiko Kostadinov’s role as the creative director for Asics SportStyle continues to push the boundaries of sneaker design, with vibrant reinterpretations of classic silhouettes. The upcoming release of the Asics UB10-S GEL-Kayano 20, scheduled for May 2nd, 2025, aligns with this vision and follows the trend of colorful streetwear footwear. This model showcases three distinct colorways: ‘Indigo’ features a striking blue with teal and gold accents, ‘Plum’ offers a bold red with safety orange highlights, and ‘Moss’ showcases a rich green paired with earthy browns and blacks. These shoes not only reflect current fashion sensibilities but also build upon the legacy of the GEL-Kayano line, which has been a staple for both performance and lifestyle wear since its introduction. With their premium materials and thoughtful designs, these sneakers are anticipated to continue the success of previous Kiko Kostadinov collaborations, such as the UB9-S variant.
