LOEWE has collaborated with Swiss running brand On to refresh the Cloudtilt 2.0 sneaker line, introducing a new set of styles characterized by a serene white upper complemented by small accent colors at the collar and tongue. Previously unveiled in Spring 2024, the initial lineup featured pastel colorways, but this new offering adopts a more muted palette focused on neutrals enhanced with lively pops of color.
Among the standout features is a pair that showcases a bright orange lining, visible parts of the tongue, and the LOEWE emblem on the lateral panel, while another variant combines black lining and tongue details with tan eye stays and laces for an intriguing design dynamic.
This lightweight sneaker is designed for physical activity, featuring an engineered midsole equipped with CloudTec® Phase technology, as well as breathable performance mesh and woven textiles for enhanced airflow. The shoe’s functional design is completed with a fabric loop extending from the heel for easy slide-in access.
The Cloudtilt 2.0 sneakers not only emphasize comfort and performance but also incorporate subtle yet distinctive branding. LOEWE and On have merged their logos into a hybrid emblem on the tongue, ensuring both brands are represented together on the rear heel as well. Additionally, On’s logo makes an appearance embossed on the tips of the brown rubber outsoles, along with the phrase ‘Swiss Engineered’ and a small Swiss flag subtly integrated into the design.
The latest drop from LOEWE and On is currently available for purchase at the Loewe web store and select boutiques, marking a continuation of their innovative partnership in the footwear space.
