In celebration of twenty years in the business, END. Clothing is launching a unique collaboration with adidas featuring the BW Army sneaker, dubbed ‘Chip Shop’. This release not only commemorates their two decades in streetwear but also draws inspiration from local British chip shops, infusing nostalgic elements into the design. The shoe showcases a white leather upper with off-white suede and snakeskin details, reflecting a modern yet retro aesthetic. The packaging and insoles are designed to mimic newspaper prints traditionally used for serving fish and chips, further enhancing the theme. This partnership follows other successful projects for the anniversary, including the ‘Emerald’ Salomon XT-6, marking a significant year for END. As anticipation builds for the ‘Chip Shop’ release on April 18, 2025, sneaker enthusiasts can expect both style and storytelling intertwined in this special edition.
