As Mother’s Day approaches, adidas and Cincinnati’s UnheardOf are celebrating love, legacy, and loss with their latest collaboration: the Grandma’s Couch 2 Rivalry Low. Launching on May 10, this shoe is a tribute to Naomi Phillips, affectionately known as the ‘Sneaker Grandma’. The sneaker features a beautiful Baby Pink premium pig suede upper, representing her favorite flower, the orchid. Unique floral embroidery and Naomi’s personal touches make each pair one-of-a-kind. This release marks the final chapter in UnheardOf’s celebrated ‘Grandma’s Couch’ series, embodying a heartfelt remembrance of Naomi’s influence and legacy. After her passing in 2024, founder Phil Lipschutz wanted to create something truly special as a symbol of gratitude and love, cherishing the memories they held. Previous releases have showcased similar emotional ties, making this collaboration both special and poignant.
