HOKA has rapidly gained prominence in the athleisure footwear market in recent years, thanks to their innovative designs and science-driven approach. Originally founded in France in 2009, HOKA’s initial focus was on creating performance shoes tailored for fast downhill running, establishing a strong following among ultramarathon runners due to their exceptional cushioning and stability. This appeal has since expanded to the general running community.
In 2025, HOKA is venturing into the realm of formal sneakers with the release of the Speed Loafer, a unique hybrid that combines a traditional loafer upper with the robust midsole technology first seen in the SpeedGoat 5. The black Speed Loafer features stylish details such as suede mudguards and distinctive “speed” tassels at the tongue, all resting on a durable Vibram outsole.
Although HOKA has yet to announce an exact release date, the Speed Loafer is currently listed as ‘coming soon’ on their website, with a retail price set at $185. This model symbolizes HOKA’s expansion beyond performance footwear, appealing to those seeking comfort in both athletic and casual settings.
Stay tuned for official images and further announcements regarding this exciting addition to HOKA’s lineup.
