Nike is collaborating with up-and-coming Korean fashion label Hyein Seo to introduce a new lifestyle silhouette called the Ava Rover, set to debut in June 2025. The shoe features an innovative synthetic welded upper designed for a lightweight experience and boasts a full-length ReactX foam midsole for added comfort. It comes in a striking ‘Sequoia’ dark green color that complements its black midsoles and accents in Cargo Khaki green. This partnership marks a significant milestone for Hyein Seo, which was founded in 2014 by a designer who graduated from the Royal Academy of Fine Arts in Antwerp, known for its fusion of techwear and post-apocalyptic aesthetics. With Nike’s continued expansion into high-fashion collaborations, this release is anticipated to be a major draw for sneaker enthusiasts and fashion-forward consumers alike.
