New Balance’s 740 revival kicked off in late 2024 with several successful collaborations, and it continues to gain momentum with the introduction of the new ‘Dawn & Dusk’ pack. Originally launched in the 2000s as a running shoe, the New Balance 740 has been reimagined for lifestyle wear, showcasing a variety of colors and collaborations. After notable partnerships with artists and brands like Aminé and CNCPTS, this latest release represents a thematic exploration of the sky during dawn and dusk.
The ‘Dawn’ iteration features a vibrant gradient that transitions from pale yellow to orange and purple, while the ‘Dusk’ version starts with a striking hot pink that fades into deep purple. Both pairs incorporate black overlays and midsoles, enhancing their visual appeal.
With a projected retail price of $140, the ‘Dawn & Dusk’ pack is expected to hit shelves in Summer 2025, available through New Balance and select retailers. Stay tuned for updates as more details about this captivating release emerge.
