Nike and LEGO are launching a global partnership that brilliantly combines the Swoosh’s sporty essence with LEGO’s playful creativity. Set to debut this summer, this collaboration promises engaging events and a new range of co-branded products, including footwear, apparel, and innovative LEGO sets aimed at sparking inspiration among children and collectors alike. The initiative emphasizes the importance of active and imaginative play in children’s growth, featuring immersive experiences that celebrate movement and enjoyment. Fans can expect a co-branded product line to release this summer, featuring notable highlights such as the LEGO Nike Dunk set, a 1,180-piece build that pays tribute to the iconic sneaker, replete with hidden compartments, color-swapping laces, and a custom Minifig ‘B’Ball Head’. Furthermore, the Nike Air Max Dn x LEGO collection will be available on August 1, followed by the Nike Dunk Low x LEGO collection on September 1, showcasing vibrant colors and LEGO-inspired detailing. This collaboration is not just about products; it aims to create significant community and global events, such as a LEGO-themed Nike Play Arena at LEGOLAND California, promoting physical activities and fun from London to Shanghai.
