Reebok, the iconic Boston-based brand that has left an indelible mark on the sneaker industry, is blazing a trail into the future with unmatched gusto. While paying homage to its golden era, characterized by groundbreaking partnerships with basketball legends Shaquille O’Neal and Allen Iverson as the President and VP of Reebok Basketball, the brand shows no signs of slowing down. Just when you thought Reebok’s resurrection of Emmitt Smith’s legendary signature trainer was enough to send sneakerheads into a frenzy, they’ve now unveiled the retro gem we never knew we needed – the dazzling “Electric Cobalt” edition of the Reebok ES22.

In a daring departure from its pitch-black ensemble of 1997, the Reebok ES22 stuns with its striking two-toned facade. While the pristine “Footwear White” reigns supreme, providing a fresh and flawless canvas for the sneaker, it’s the vibrant “Electric Cobalt” that truly steals the show. This electrifying shade runs through the mesh tongue, strategically placed pockets on the quarter, the heel counter, the inner lining, as well as the mid-foot’s plush branded embellishment. It’s been nearly a decade since the silhouette last graced our feet, and Reebok has taken this opportunity to breathe new life into the original design. The gum soles have made way for a captivating combination of white and blue, while holographic, anodized finishes adorn the tongue and heel tabs, lending them a crystalline allure that adds to the shoe’s overall appeal.

Sneakerheads, prepare yourselves for a monumental moment! The highly-anticipated return of the Reebok ES22 “Footwear White/Electric Cobalt” is set to take place on November 17th at the stroke of midnight ET. These beauties can be yours for a retail price of $180. In the meantime, indulge your senses in the intricate imagery of this retro masterpiece and let the countdown begin.

And that’s not all, folks! Brace yourselves for Nike’s forthcoming sequel to the iconic KD 4 “Year of the Dragon,” slated to make its triumphant return in 2024. The sneaker community is on the edge of their seats, eagerly awaiting the chance to relive the glory days of these timeless gems once more.