Nike has been on a roll with their 2023 collection, bringing us an array of lifestyle sneakers that are coated in vivid colors and shiny metallic accents. And now, the iconic Air Max 90 is joining the party with a new twist on their branding.

Following the color scheme of the recently teased Dunk Low, the Air Max 90 takes on a combination of soft pastels and bold neutrals, creating a truly eye-catching design. The base layer of the shoe is treated with a light “Sail” color, while the laces and midsole feature complementary hues. Adding contrast to the mix, a dark “University Gold” mudguard extends down to meet the pink outsole.

But the real show-stoppers are the bubblegum accents that adorn the forefoot eyestay, the Air Max badge on the lateral heel, and the ridged section of the midsole that encircles the Max Air cushioning system. To top it all off, the jewel-profile swooshes, cursive enamel dubraes, and heel tabs are given a glossy pink finish, adding a touch of luxury to the already richly colored sneakers.

The Nike Air Max 90 “Just Do It” is set to release in the coming weeks, and we can’t wait to get our hands on a pair. In the meantime, feast your eyes on the detailed imagery below.

In other news, make sure to mark your calendars for the release of Chris Paul’s Jordan 1 Low tomorrow, October 24th.


For our US readers, here are the details on where you can purchase the Nike Air Max 90 “Just Do It”:

– Retailer: Nikestore US
– Time: 10:00 AM
– Shipping: North America Only
– Release Type: Standard
– Status: Check Site

Stay tuned for updates and happy sneaker hunting!

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