The New Balance 990v4: The Running Sneaker that Shook the Sneaker World

Get ready for a tale like no other as we delve into the extraordinary realm of sneaker transformation. In just a mere seven years, the New Balance 990v4 has become an undisputed cultural icon, completely revolutionizing the realm of running sneaker design. This unparalleled silhouette has stolen the hearts of sneaker connoisseurs and casual enthusiasts alike, propelling the esteemed Boston-based brand into the dazzling spotlight of the mainstream.

Under the brilliant stewardship of Teddy Santis, who assumed control in April 2021, New Balance’s Made in USA platform has undergone a jaw-dropping metamorphosis. The result? A meticulously curated collection of limited-edition silhouettes and cutting-edge styles that have sent shockwaves through the sneaker community. And now, as the fall season looms, we are thrilled to announce the triumphant return of the NB 990v4 in its classic and timeless “Black/Silver” colorway. First hitting shelves in early 2017, this pair effortlessly blends nostalgia with a contemporary edge.

Behold the striking upper of the 990v4, an exquisite fusion of pigskin suede and mesh that forms a visually stunning composition. It emanates an air of mystique and sophistication with its pitch-black hue, leaving all who lay eyes on it enchanted. But it is the dazzling grey accents that truly steal the show, adorning the iconic “N” logos, upper eyelets, and reflective panels on the toe box and spine. These understated yet captivating details pay homage to New Balance’s illustrious heritage, adding an extra layer of allure to this sensational sneaker.

When it comes to performance, the 990v4 stays true to its roots by incorporating ENCAP midsole cushioning, delivering unparalleled comfort and support that honors the legacy of the original New Balance 990. But make no mistake, this sneaker fearlessly embraces the modern. With its Ndurance traction, it injects a touch of contemporary innovation into the timeless “Black/Silver” colorway, ensuring that you stay ahead of the game.

Now, feast your eyes on the official images of this masterpiece, exclusively available on newbalance.com starting Tuesday, October 3rd. Prepare yourselves, as this Made in USA marvel comes with a price tag of $185 USD.

For those craving even more from the world of the iconic “N” branding, we wholeheartedly encourage you to explore the New Balance 9060. This sibling of the 990v4 promises to captivate sneaker aficionados with its unique charm and style, ensuring that you never have a dull moment.

Where to Buy:

But hold up, amidst all the excitement, don’t forget to follow @kicksfinder on Twitter for speedy updates on the release date.

New Balance 990v4 Made In USA

Release Date: October 3rd, 2023 (Tuesday)
Color: N/A
Price: $185
Style Code: U990BL4

Retailers across North America will be offering this highly sought-after silhouette on October 3rd, 2023 (Tuesday).

Ladies and gentlemen, prepare to be spellbound by the visual marvel that is the New Balance 990v4. The accompanying photographs provide a tantalizing glimpse into the irresistible allure of this sneaker prodigy. So let us revel in its magnificence as we eagerly await its imminent release.

Photos via New Balance

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