Reebok, the famed Boston-based brand synonymous with basketball greatness, is making waves in the sneaker world with its revamped basketball division. In a move that has sent shockwaves through the industry, they have enlisted two basketball legends, Shaquille O’Neal and Allen Iverson, to lead the charge as President and Vice President, respectively, of their on-court empire. But the excitement doesn’t end there – Reebok has also made headlines by signing its first-ever NIL (Name, Image, Likeness) deal, bringing on board LSU center and reigning NCAAW National Champion, Angel Reese.
It’s a match made in basketball heaven, as Reese, a product of O’Neal’s alma mater, shares a special bond with the towering icon. O’Neal has been mentoring Reese ever since her transfer to LSU in 2022. Known for her unapologetic grace and charismatic personality, Reese is the epitome of a perfect choice for Reebok’s inaugural signature athlete.
“I am thrilled to be working closely with one of my longtime mentors, Shaq, as well as a brand that has been a source of inspiration for me since I was a little kid,” said Reese. “It means the world to me that they have put their faith in me to carry their legacy forward to a new generation.”
Reese’s signing marks a significant milestone in Reebok’s dedication to championing and highlighting female athletes in the basketball realm. To celebrate this game-changing partnership, a billboard featuring Reese has already made its grand debut in the iconic Times Square.
“When it came to choosing my first appointments in these leadership roles, I knew I had to go with the GOAT,” exclaimed the towering presence of Shaquille O’Neal. “There is simply no one making a bigger impact on the game right now than Angel Reese. She is shaking up the space, just like Reebok has always done. I am proud to welcome Angel into the Reebok family and I can’t wait to witness how she will bring the brand’s legacy into the next generation.”
Reebok has enormous plans for its grand return to the basketball scene. Over the next few years, they will introduce a slew of new performance models and cutting-edge technologies. As part of this thrilling journey, Reese is collaborating with the brand to curate her very own capsule collection, set to hit the market in the Fall/Winter of 2024. In the meantime, the winner of the highly-coveted ESPYS 2023 Best Breakthrough Athlete award will continue to be an influential force in shaping Reebok’s upcoming range of innovative designs.
This partnership between Reese and Reebok undeniably marks a game-changing moment in the sneaker world. With Reese’s incomparable talent and Reebok’s unparalleled legacy, this collaboration is poised to leave an indelible mark. Brace yourselves for the remarkable things to come from this dynamic duo – it’s going to be legendary.