PUMA is celebrating their impressive 75th anniversary in style, partnering with the acclaimed Hajime Sorayama to create an exciting collection that includes both footwear and apparel. Sorayama is no stranger to the sneaker world, having previously collaborated with brands such as Mizuno, Li-Ning, and BAPE. Now, he brings his artistic expertise to PUMA, not only commemorating the brand’s milestone but also paying homage to the iconic Clyde on its 50th birthday.
The centerpiece of the collection is the PUMA Clyde silhouette, which receives a stunning makeover with a sleek silver metallic finish. This design seamlessly incorporates Sorayama’s influence, as the gilded finishes on the laces and inner lining recall his renowned artwork. A touch of sophistication is added with light grey suedes on the formstripe and tongue. Completing the look is Sorayama’s signature, adding a subtle yet distinctive touch to the Clyde. The accompanying Slipstream Mid adopts a more understated aesthetic but still exudes the artist’s graphic flair.
But that’s not all. Sorayama puts his creative spin on PUMA’s Jumping Cat logo, reimagining the famous icon to reflect the imaginative world of his robotic creations. This striking graphic can be found on various pieces of clothing from the collection, including a puffer vest and a zip-up shirt.
Excitement builds as the release date, October 22nd, approaches. Sneaker enthusiasts and fashionistas alike can look forward to getting their hands on both the PUMA Clyde and Slipstream Mid, along with the stylish apparel, at select retailers and on the PUMA website.
In celebration of PUMA’s 75 years of successful sneaker culture, the collaboration with Hajime Sorayama adds a touch of artistic brilliance to an already iconic brand. It’s a collection that seamlessly blends classic design with contemporary aesthetics, leaving sneakerheads eagerly awaiting its imminent arrival.